Catalyzing Company Performance With Purpose
This past week I have been preparing for a business trip in which I will be working with their leadership team on 4 core areas to drive their compelling future: purpose, vision, identity and culture.
Purpose — different than a company’s mission — is the single most important factor driving intrinsic motivation in companies. When your employees understand and align with THE reason why your business exists … your rallying cause … your contribution to the world that — above all else including salary, bonuses and perks — will catalyze top performance.
One of the best exercises I have seen for uncovering purpose, comes from Daniel Pink’s book, “Drive: The Surprising Truth About What Motivates Us,” called “What’s Your One Sentence?” Watch this 2 minute video from Daniel Pink himself, offering sample “one sentence” purpose statements from grammar school kids to adults.
